Process 

I reviewed a wide range of archival and contemporary photographs to identify the most expressive and relevant for each campus location. Using a combination of these present day and archival photos, I leaned into Hoftra’s distinctive blue for overlays and backdrops, with gold as an accent color for graphic elements. I then selected images and visual motifs for each graphic modality after three increasingly narrow rounds of proofs. 

Challenges

Oddly shaped interiors containing vents and other impediments were carefully mapped out via meticulous vector templates to ensure the adhesive vinyl wraps would be a perfect fit. This successful and well received execution was based entirely on photos and handwritten notes due to an expedited timeline that did not allow for an onsite visit.