Promoting Mindfulness to the Masses
As Creative Director, I improved the product design, concepted and directed new patterns, expanded our offering of accessories, and created collateral to express the brand on-site at festivals and to an online audience.
Art Direction | Project Management | Textile Design | Product Design | Video Production | Sales
Creative
Conceptualized and art directed over a dozen Jaunt Pack patterns across four thematically distinct limited edition lines
Spearheaded collaborative product design partnerships with brands, events and artists including Vine, Electric Forest, Maggie Rogers, etc.
Optimized product design via more ergonomic materials, pocket designs and features like the Flex-Band, whose KickStarter campaign video I produced, directed & edited, far exceeding its fundraising goal
Created a handful of motion stop videos in support of limited edition merch launches
Tripled year-over-year sales between 2015 and 2017
Created original social campaigns with utilizing video, user generated content, original artwork, and product shots
Sales
Managed sales at three distinct locations per music and arts festival
Interviewed, hired and managed local brand ambassadors at dozens of on-site festival activations
Designed and built a portable yet robust booth display for onsite activations
Served as the point of contact for event vending coordinators
Conceptualized and launched my personal favorite social campaign, #jauntism, which featured on-brand quotes alongside my original illustrations meant to bolster the brand’s mission of promoting mindfulness in all aspects of life, from adventures to routine activities. These illustrations were also used as prints on leather accessories, and on postcards included in each order.
Beyond conceptualizing and directing the original artwork on the outside of the packs, I helped fine-tune the product design down to the stitch, and pioneered more ergonomic materials, pocket arrangements, and entirely new features like the Flex-Band. I produced, directed, & edited the 2016 KickStarter campaign video which launched the Flex-Band and far exceeded its goal.
For our on-site festival activations, I interviewed and hired local brand ambassadors, and managed the sales at up to 3 locations per festival. In addition to leading sales at events, I designed and fabricated a portable but robust booth display, driving a 3X sales increase YOY. I was the point of contact for event vending coordinators, and facilitated collaborative product partnerships with brands, events, and artists like Vine, Electric Forest, Firefly, Holy Ship, Euphoria, Rabbits Eat Lettuce, Maggie Rogers, Pretty Lights, Joe Hertler & the Rainbow Seekers, and more. For most collaborative pack designs, a part of the contract was also to create a stop motion launch video with the limited edition product, a task which I spearheaded with great delight.
#Jauntism | Illustrating On-Brand Quotes & Lyrics
Pen & Ink, Colored Pencil
The Jaunt pack was created to allow for more mindful adventuring by securing essential belongings safely and ergonomically. Jauntisms served to bolster the brand’s thesis on social channels while promoting mindfulness and positive self reflection. The original illustrations were also used as prints on leather accessories, and on postcards which went out with each order.
