Creatively Supporting a New Mobility Chair Brand From Launch to Buyout

Marketing 

I led efforts to create a new on-brand instruction manual, a new website, and static and banner ads, as well as the assets which appeared on all owned social channels. I produced a variety of instructional and promotional videos for broadcast and social platforms, as well as over a dozen repair tutorials to increase customer confidence and reduce returns. Over the next three and a half years as the brand family grew to include three mobility and two cargo products, I led the creation of all assets for each subsequent launch process and helped facilitate the acquisition of Climbing Stairs, LLC, the umbrella company, to a larger mobility and medical supply company.