The biggest challenge here was fitting so many great brands into such a short video, which is how I landed on the “day in the life” concept, in which our main character enjoyed a variety of 1PFTP brands over the course of a normal day in New York City. Pre-production included casting the actress, planning shots, scouting locations, communicating with brands, and securing permissions and permits to shoot in heavily-trafficked areas like Central Park, Patagonia SoHo, Union Square Farmer’s Market, The Williamsburg Waterfront, and Rockaway Beach. Once we had captured footage showcasing the 14 brands, it was a matter of intertwining the various scenes to create our day, using special effects to create an attention-grabbing intro, writing, sourcing, recording & producing a voiceover, color correcting the footage, and designing motion graphics for brand callouts and title slates. Brands featured: Patagonia, Harney & Sons, Mamma Chia, Honestea, Surf Sweets, Final Straw, Stojo Cup, Bread-Alone, Tula Plants, MamaP, Yoga Vida, ReGrained, Boxed Water, Andi.