After overseeing the branding and packaging design for these new products, it was a pleasure to get my hands on the products and bring them to life on set. I used a combination of studio treatments and footage captured at a charming Brooklyn brownstone I sourced and rented for the one day shoot with our actress. We meticulously captured all angles needed for an introductory brand video, as well as 2 separate instructional videos for the two dispenser types. Shooting liquids and shiny materials can be challenging, so we had to get creative with our key and fill light angles and a whole spectrum of diffusers and reflectors. A particularly enjoyable aspect was art directing studio treatments for each soap scent, and capturing spinning sequences.