This video series began with product category highlight / showcase videos, and evolved into richer more in-depth instructional content created by weaving together live action and animated elements. After researching each product and sitting down with HVAC Premium’s expert team, I wrote scripts, designed sets, and mapped out the best way to showcase each product and explain each concept to our target audiences. For seasonal videos I combined a mix of stock and studio-captured clips with animated sequences to accomplish the goals and drive sales for each specific campaign. The videos have accrued millions of views across channels. After a rigorous casting process, I hired a talented and handy actress to show off the product features and possible applications. Over the course of 4 years, I produced and directed over 100 videos to highlight products, support seasonal campaigns, and educate customers to increase sales and reduce returns. For the educational videos I designed multi-sided sheetrock set pieces, which helped maximize the number of categories and products we could capture in each studio shoot day and maintain a clean and realistic look on camera.